Tell your friends that 24hourlondon is back in the saddle

It's been a long road for 24hourlondon.

Back in 2012 we had had around 4,000 downloads but couldn't seem to make any headway on the business side. Often when we spoke to other companies about the next step for us they couldn't see the relevance of an app to their sector: in particular I remember a conversation with a taxi firm who couldn't see why digital marketing would be beneficial.

Since then Uber has happened and I guess it isn't a mystery to them any more.

It felt a lot like banging one's head against a wall.

Maybe we were just too early? It was dispiriting after all the time, energy and money we'd spent.

Then last year I wrote a piece for the Financial Times about unicorns in Europe. And I realised that the whole tech landscape had changed in four years: there was something resembling an ecosystem. My research led me through a labyrinth of accelerators, incubators and angel investor networks. I felt like Alice in Wonderland.

Maybe it was time to give 24hourlondon another go, I thought?

After all, in the intervening years London hadn't got any easier to navigate after 11pm and 24hourlondon's database is 30% more accurate than Google, which only works if you know what you're looking for anyway. The 24-hour tube has opened up on Friday and Saturday nights, so the need for our app, which locates you and tells you what late-opening bars, pubs, clubs and restaurants are open near you, has never been greater.

So here we are. Ta da! With a rebuilt version of 24hourlondon now available on the iOS and Android stores, a rudimentary bot sitting in the wings and a swanky new website: applying to accelerators and talking to potential strategic partners.

And we're looking for marketing and tech help: if you're a whizz with Facebook integration we'd love to hear from you.


Download the app here.

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