Showing posts from June, 2017

24hourlondon meets social media influencer tikichris

"I'm not a twenty-something blonde girl," Chris Osburn tells me in his soft American accent.

He is responding to a question about where he fits in to the rapidly developing digital landscape and explaining – odd as it may seem – his unique selling point. We have met at The Dove pub on Broadway Market in Hackney because much of the advice I have been receiving about how to market 24hourlondon has included intriguing references to co-opting "social media influencers". Which is all very well but my ideas about them come nearly entirely from reading arch articles in the Guardian about jet-setting glamourpusses wth vlogs. Whereas, to the naked eye at least, Chris seems more like one of the guys who would write about them in print and I find this oddly reassuring.

So I'm trying to find out more about these exotic creatures and what they do? How can Chris – exotic on the inside – help me and how can I help him in return?

I'd found him on a list of the UK's…

It's competition time at 24hourlondon

Right you hairy lot. Call this a late conversion to the art of marketing. For at 24hourlondon we need to grow our app downloads. To this end we have devised a competition - or at least a clever man called Rishi Lakhani, whom we met on the London Startups site, has - which we are hoping will do the trick.

Yes! You can win £500 and a crate of craft ale brewed by 24hourlondon's very own Dr Dean – at his microbrewery in Cornwall – by following this link, downloading the app, telling us the name of your favourite late-night London haunt that is currently missing from our database. Then email us with its name and say what you like about it.

The winner will be chosen on October 1 by an independent judge and informed on October 2. Then I'll blog about it so the whole thing is seen to be completely transparent. What could possibly go wrong?

Tell your friends.


* Here isa link to the competition page.

* If you'd like to receive updates from the 24hourlondon blog you could *lik…

24hourlondoners: last night's events at London Bridge and Borough Market involved us all

Tonight's been memorable for me and for nearly all the wrong reasons.

I was doing a shift on the night news web desk of the Guardian in King's Cross, which is not most people's idea of a day job but I've been doing it for a while now. And I'd gone on my break early. So at about 10.15pm, when Twitter began to light up with horrible news from London Bridge – shortly after a false alarm along the same lines from Turin – I was at my desk.

My colleague and line manager Paul Gallagher was initially the only other person there but by the time our three other colleagues returned from their breaks a few minutes later – propelled back to their work stations by an online news alert – he had already fielded messages from several senior editors, including the editor-in-chief, pitching in or offering to come in to the office.

In the next few hours the web desk filled out, reporters' offers of copy from Borough Market a mile or so down the road were accepted and the division …