24hourlondon

Running an app when you don't have a marketing budget is hard. It's why I started this blog: it's something I can do without spending too much. Plus I've worked as a writer and I've got to play to my strengths, right? But I do need the app to make some money one day. When it first went on the market, last June, I priced it at £2.39 reasoning that this was less than the cost of a pint and that this mattered because users would probably already be out and about when they decided to download it. (Apple has a series of price points for its apps - 59p, £1.49, £2.39 - and you have to pick one.) However, I've realised that this is the wrong way of looking at it because (1) people tend to download cool sounding apps as soon as they hear about them - that's part of the fun (2) they compare the price of apps mainly with the price of other apps, not with the value of the information contained within them. This is annoying but there's not much I can do about...