24hourlondon meets social media influencer tikichris
"I'm not a twenty-something blonde girl," Chris Osburn tells me in his soft American accent. He's right He is responding to a question about where he fits in to the rapidly developing digital landscape and explaining – odd as it may seem – his unique selling point. We have met at The Dove pub on Broadway Market in Hackney because much of the advice I have been receiving about how to market 24hourlondon has included intriguing references to co-opting "social media influencers". Which is all very well but my ideas about them come nearly entirely from reading arch articles in the Guardian about jet-setting glamourpusses wth vlogs. Whereas, to the naked eye at least, Chris seems more like one of the guys who would write about them in print and I find this oddly reassuring. So I'm trying to find out more about these exotic creatures and what they do? How can Chris – exotic on the inside – help me and how can I help him in return? I'd found him